Jennie-O Turkey “Gobble's Up” Consumer Preference

CUSTOMER NEED/PROBLEM

• Market research revealed that after initial opening of a traditional bacon package, consumer put leftovers in a zippered storage bag instead of using entire package contents
• Customer desire to incorporate these behavioral insights into a user-friendly packaging solution

ZIP-PAK SOLUTION & VALUE PROPOSITION

• Customer gained brand differentiation and removed packaging and product waste by a standard flanged zipper with a tear-off strip
• Consumer received a convenient resealable package

RESULT

• Packaging line efficiencies offset zipper costs and avoided any additional consumer costs
• Reseal extended product freshness and encouraged the use of the package’s entire contents
• Need for secondary packaging to maintain freshness was eliminated, reducing consumer waste