A Resealable Brand Rejuvenation

CUSTOMER NEED/PROBLEM

• With the cereal market in steady decline Kellogg’s needed a way to rejuvenate the brand image

ZIP-PAK SOLUTION & VALUE PROPOSITION

• Customer gained brand differentiation with a new “younger” package format helping them stand out on the shelf
• Consumer received a package with a convenient resealable pour spout adding functionality

RESULT

• Market testing ongoing
• Zip-Pak gained Pour & Lok exposure by being utilized by major CPG