Green Giant Moves To "Fill-and-Seal" Format
CUSTOMER NEED/PROBLEM
- Successful move from pre-made pouch to Form-Fill-Seal
- Effectively manage supply chain with strong & unpredictable demand
ZIP-PAK SOLUTION & VALUE PROPOSITION
- Customer received upgrade in package quality & addition of value-added reclose feature giving them differentiation from competitive packaging
- Consumer gained the addition of re-close on frozen vegetable packages that typically did not have reclose before
RESULT
- Strengthened relationship with OEM and film supplier
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