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Among generational consumer segments, Millennials aged between 15 and 35, represent as much as a third of the global population, making them the largest and most influential group. Zip-Pak’s array of innovative resealable solutions on display at Global Pouch Forum 2015, represent exciting and unique flexible package characteristics preferred by this emerging economic force. |
Engaging the Senses
Further satisfying the preferences of Baby Boomers, Gen Xers, and in particular the Millennials’ role as early adopters of packaging technology, Zip-Pak has debuted a new series of Sensory Feedback Fasteners. This lineup includes Sensus™, a zipper with heightened audible and vivid tactile consumer feedback when opened and closed, and Fragrance-Zip™, a closure designed to emit a customized aroma upon initial and subsequent openings. The ergonomically designed Slider Select™ enables consumers of all age groups to easily and reliably open and close a package.
Ease of Use through a Simple Elegance of Form and Function
Creating packaging that appeals to all generations of consumers, Millennials in particular, requires a savvy mix of design and technology that offers convenience, functionality and sustainability. Zip-Pak accomplishes this with innovations created with ease of use in mind that include Pour & Lok® which combines easy opening, resealability and pour spout functionality. ZIP360® is a resealable pouch with a wide opening, enabling convenient product access to easily scoop and pour package contents. Pour & Lok® and ZIP360® include the Zip-Pak Vector™, a multi-aligning and self-mating resealable matrix style closure.
Zip-Pak Resealable Specialists Scheduled to be On Hand
Visitors will have the opportunity to speak directly with Zip-Pak senior executives to gain a unique perspective on flexible packaging trends and technology advancements, in both mature and emerging markets. A group of representatives from the company’s field services team will also be at the show to speak with attendees who are considering the adoption of a resealable feature for a new or existing flexible package. These highly experienced equipment and packaging experts frequently travel to facilities, assisting with resealable closure consultation, specification, equipment integration, and operator training.
