Fancy Feast Differentiates With an Upgraded Zipper
CUSTOMER NEED/PROBLEM
- Desired market differentiation
ZIP-PAK SOLUTION & VALUE PROPOSITION
- Customer received brand differentiation with upgraded zipper
- Consumer gained improved assurance that the package is closed due to added audial & tactile feedback
RESULT
- Nestle designed new graphics for packages to reference reclose upgrade differentiation
- Zip-Pak expanded premium Sensus zipper to the full pet food treat line
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Speak with a Zip-Pak resealable solution expert to learn more about gaining a competitive advantage with resealable zipper technology.
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