Zipper Tape Reclosable Frozen Chicken

CUSTOMER NEED/PROBLEM

• JBS wanted to increase use of reclose on IQF chicken
• Zipper Tape imported from the US added complexity & cost – desired a Zipper Tape product produced in Brazil

ZIP-PAK SOLUTION & VALUE PROPOSITION

• Customer added reclose to packaged produced on PacMac machines
• Customer gained technical support & local supply from Zip-Pak’s Cabreúva plant
• Consumer received a high-quality package with value-added reclose

RESULT

• Total JBS market share increased
• Higher level of customer satisfaction